About Me

My name is Cesar Sangalang, but many know me as Meiji. I am a creative professional and currently serve as the Creative Director of Asda'a BCW-Proof Communications. Over the past 21 years, I have had the privilege of building a career that I am truly passionate about.

I have led numerous high-profile projects throughout my journey, honing my leadership, coordination, and negotiation skills. My experience includes guiding creative teams, managing relationships with vendors, and developing marketing plans and brand activations above and below the line. My deep technical and commercial understanding has been the foundation of many successful projects.
I take pride in my diverse creative skill set, which includes photography, videography, digital art, high-level compositing, and retouching. These skills allow me to create visually compelling and innovative content that stands out in a competitive landscape.

In my role at Asda'a BCW-Proof Communications, I manage client pitches for digital and related campaigns. This position gives me the opportunity to share my unique perspective with people who are eager to make an impact and transform lives. As a visual artist and director, my creative process involves keen observation and response to the world around me.

I strive to combine my artistic talents, including photography, videography, digital art, high-level compositing, and retouching, to create content that resonates with audiences and exudes originality. My pragmatic approach and innovative spirit help my team enhance user efficiency, maximize gains, and strategically grow their portfolios.