Creativity is a dance between human intuition and AI precision.
Work Experiences
Senior Creative Lead - Fuelre4m
I developed the company's branding, social media content, and marketing campaigns, including interview shoots and edits, as well as all marketing collaterals for Fuelre4m products across both online and print platforms. I collaborated closely with the Chief Marketing Officer and Social Media Manager to create and refine monthly creative content and pitches. Additionally, I designed Fuelre4m’s website, ensuring a cohesive and engaging digital presence.
08/01/2024Creative Director - Asda'a BCW / Proof Communications
Responsible for crafting captivating creative pitch concepts and presentations to meet clients' Requests for Proposal (RFP). My work includes designing and conceptualizing comprehensive brand identity guidelines, logos, and social media content for various esteemed clients, such as Federal Tax Authority, Corporate Tax, Baheej, R.EVOLUTION Real Estate property, Avida, Network International, Emirates Steel, Masdar City, Raytheon, and Rak Digital Assets Oasis. Additionally, I have been instrumental in developing creative concepts for diverse advertising platforms, including ATL, BTL, and digital mediums. Notably, I played a key role in creating logo designs and brand identity guidelines for Rak Gas, Rak Digital Assets Oasis, and Avida. My expertise extends to crafting engaging social media creatives for clients like Silal, Gems GR8 School, Petromin, Sports Boulevard, Salama, Roland Berger, COP 27, Red Sea Global, MSD, and Alserkal.
01/04/2021Senior Creative - HQ Worldwide Shows · Freelance
Developed and designed full venue branding for FIBA 3X3 World Tour Masters 2020-2021 at Abu Dhabi.
09/10/2021Multimedia Designer / Photographer - Spark Foundry · Freelance
Developed the overall social media video creative content launching campaigns for Ain Dubai.
01/06/2021Senior Art Director - MCH GLOBAL EXPO MOBILIA · Contract
Developed and designed the overall creative for multiple prints for 5 Expo 2020 Country Pavilions (Rwanda, Seychelles, LAS – League of Arab State, OIC – Organization of Islamic Countries and Yemen.
01/04/2021Freelance Art Director - Ogilvy · Contract
Responsible on crafting compelling creative design for IKEA Catalogue, Volkswagen Campaign ads 2019, Yahclick Yasat and Adnoc Distribution campaign launched in December 2019 in Abu Dhabi and Adnoc C-store promotion.
01/11/2020Freelance Art Director - Mindshare MENA · Contract
Developed creative social media ads and conceptualized TVC storyboards for brands including Dyson, Daman Insurance, and Al Hilal Bank. Presented the creative pitch for a Pizza Hut regional campaign. Managed product photography for Evian and Fine brands.
06/10/2020Senior Art Director - Motivate Media Group · Contract
Lead a creative team of 2D and 3D motion designers to create digital screen animation concepts for Expo 2020. Delivered projects under tight deadlines and budgets, presenting creative concepts within brand guidelines.
01/06/2020Senior Art Director - Qrious Digital Marketing · Full-time
Responsible for creating creative development for social media ad campaigns, web banners and photoshoots for multiple brands. Fostered an innovative and inclusive environment.
01/06/2017Senior Art Director - Rawan Mena - Full Time
Developed design guidelines for multiple brands with a focus on providing a consistent and intuitive experience across all projects.
06/11/2016Senior Art Director - KD Marketing FZ LLC · Full-time
Designed retail design solutions for clients, successfully presenting pitches on consumer engagement initiatives. Conceptualized 3D exhibition stands for Telecom review.] Delivered on photography requirements.
04/11/2015Senior Art Director / Photographer - Filmmaster Events · Full-time
Developed and designed storyboards for UAE Government event projects. Photographed major events including Dubai Plan 2021, Sheikh Khalifa Awards, and IDEX 2015 Military Exhibition. Developed and designed storyboards for UAE Government event projects. Photographed major events including Dubai Plan 2021, Sheikh Khalifa Awards, and IDEX 2015 Military Exhibition.
01/03/2015Senior Art Director - Leo Burnett MENA (Middle East & North Africa) · Full-time
Planned and directed design of campaigns for multinational brands. Delivered comprehensive integrated marketing plans for clients. Delivered product photography for McDonald’s campaign.
01/10/2014Brand Identity
BTL/ATL/Social media
Video Edit /Storyboard Concept and Animation
High End Retouching
Product Photography
Food Photography
Interior Photography
Lifestyle Photography
Wedding Photography
Editorial Photography
Landscape Photography
Fashion Photography
Events Photography
Digital Art Compositing
About Me
Over the years, I’ve led creative for brands that demand impact such as Leo Burnett MENA, Ogilvy, BCW, MCH Global, Sparks Foundry, and my own studio, Salto Creatives. My portfolio spans national campaigns, brand guidelines, high end product visuals, experiential activations, and digital ecosystems that live well beyond the first impression. Notably, I contributed to Ain Dubai’s launch video content, creating visuals for the world’s largest observation wheel.
Alongside industry experience, I hold CPD accredited certifications including Certified Prompt Engineering Expert, which keep my creative leadership at the intersection of design and technology. I have also earned professional certifications from the London School of Business Administration (LSBA) in Leadership and Brand Management, as well as a Leadership and Management Diploma from YouView London University. These credentials reinforce my ability to bridge creativity with strategy, ensuring ideas are not only bold but also commercially grounded.
What sets my work apart is a fusion of strategy, storytelling, and AI powered design. I’m as comfortable building brand identities from the ground up as I am directing high fashion editorial shoots or engineering prompts for the next wave of generative creativity.
I’ve helped shape identities for governments, global corporations, and ambitious start ups, always pushing brands to stand taller, look sharper, and connect deeper with audiences.
When I’m not designing campaigns, I’m experimenting with AI, photography, and cinematic visuals, always exploring how technology can elevate creativity.
This site is a curated look at my journey, a blend of branding, digital craft, photography and forward thinking design, all built to inspire what comes next.
Contact
- +971-0502563540
- cesarsangalang31@gmail.com
- Mon-Fri - 08:00-19:00