Passion is one great force that unleashes creativity,
because if you're passionate about something, then you're more
willing to take risks. - Yo-Yo Ma

 

Creative Director - Asda'a BCW / Proof Communications

Responsible for crafting captivating creative pitch concepts and presentations to meet clients' Requests for Proposal (RFP). My work includes designing and conceptualizing comprehensive brand identity guidelines, logos, and social media content for various esteemed clients, such as Federal Tax Authority, Corporate Tax, Baheej, R.EVOLUTION Real Estate property, Avida, Network International, Emirates Steel, Masdar City, Raytheon, and Rak Digital Assets Oasis. Additionally, I have been instrumental in developing creative concepts for diverse advertising platforms, including ATL, BTL, and digital mediums. Notably, I played a key role in creating logo designs and brand identity guidelines for Rak Gas, Rak Digital Assets Oasis, and Avida. My expertise extends to crafting engaging social media creatives for clients like Silal, Gems GR8 School, Petromin, Sports Boulevard, Salama, Roland Berger, COP 27, Red Sea Global, MSD, and Alserkal.

01/04/2021
 

Senior Creative - HQ Worldwide Shows · Freelance

Developed and designed full venue branding for FIBA 3X3 World Tour Masters 2020-2021 at Abu Dhabi.

09/10/2021
 

Multimedia Designer / Photographer - Spark Foundry · Freelance

Developed the overall social media video creative content launching campaigns for Ain Dubai.

01/06/2021
 

Senior Art Director - MCH GLOBAL EXPO MOBILIA · Contract

Developed and designed the overall creative for multiple prints for 5 Expo 2020 Country Pavilions (Rwanda, Seychelles, LAS – League of Arab State, OIC – Organization of Islamic Countries and Yemen.

01/04/2021
 

Freelance Art Director - Ogilvy · Contract

Responsible on crafting compelling creative design for IKEA Catalogue, Volkswagen Campaign ads 2019, Yahclick Yasat and Adnoc Distribution campaign launched in December 2019 in Abu Dhabi and Adnoc C-store promotion.

01/11/2020
 

Freelance Art Director - Mindshare MENA · Contract

Developed creative social media ads and conceptualized TVC storyboards for brands including Dyson, Daman Insurance, and Al Hilal Bank. Presented the creative pitch for a Pizza Hut regional campaign. Managed product photography for Evian and Fine brands.

06/10/2020
 

Senior Art Director - Motivate Media Group · Contract

Lead a creative team of 2D and 3D motion designers to create digital screen animation concepts for Expo 2020. Delivered projects under tight deadlines and budgets, presenting creative concepts within brand guidelines.

01/06/2020
 

Senior Art Director - Qrious Digital Marketing · Full-time

Responsible for creating creative development for social media ad campaigns, web banners and photoshoots for multiple brands. Fostered an innovative and inclusive environment.

01/06/2017
 

Senior Art Director - Rawan Mena - Full Time

Developed design guidelines for multiple brands with a focus on providing a consistent and intuitive experience across all projects.

06/11/2016
 

Senior Art Director - KD Marketing FZ LLC · Full-time

Designed retail design solutions for clients, successfully presenting pitches on consumer engagement initiatives. Conceptualized 3D exhibition stands for Telecom review.] Delivered on photography requirements.

04/11/2015
 

Senior Art Director / Photographer - Filmmaster Events · Full-time

Developed and designed storyboards for UAE Government event projects. Photographed major events including Dubai Plan 2021, Sheikh Khalifa Awards, and IDEX 2015 Military Exhibition. Developed and designed storyboards for UAE Government event projects. Photographed major events including Dubai Plan 2021, Sheikh Khalifa Awards, and IDEX 2015 Military Exhibition.

01/03/2015
 

Senior Art Director - Leo Burnett MENA (Middle East & North Africa) · Full-time

Planned and directed design of campaigns for multinational brands. Delivered comprehensive integrated marketing plans for clients. Delivered product photography for McDonald’s campaign.

01/10/2014
My name is Cesar Sangalang, but many know me as Meiji. I am a creative professional and currently serve as the Creative Director of Asda'a BCW-Proof Communications. Over the past 21 years, I have had the privilege of building a career that I am truly passionate about.

I have led numerous high-profile projects throughout my journey, honing my leadership, coordination, and negotiation skills. My experience includes guiding creative teams, managing relationships with vendors, and developing marketing plans and brand activations above and below the line. My deep technical and commercial understanding has been the foundation of many successful projects.
I take pride in my diverse creative skill set, which includes photography, videography, digital art, high-level compositing, and retouching. These skills allow me to create visually compelling and innovative content that stands out in a competitive landscape.

In my role at Asda'a BCW-Proof Communications, I manage client pitches for digital and related campaigns. This position gives me the opportunity to share my unique perspective with people who are eager to make an impact and transform lives. As a visual artist and director, my creative process involves keen observation and response to the world around me.

I strive to combine my artistic talents, including photography, videography, digital art, high-level compositing, and retouching, to create content that resonates with audiences and exudes originality. My pragmatic approach and innovative spirit help my team enhance user efficiency, maximize gains, and strategically grow their portfolios.

About Me image